@book{6700,
	title = {Kleppner Publicidad /},
	publisher = {Pearson Educación de México, S.A. de C.V.},
	year = {2001},
	series = {Área : Universitaria.},
	address = {México - D.F.},
	edition = {Decimocuarta edición.},
	note = {Contenido.}
}